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Increasing sales in restaurants and cafes through an analytical study for them: In the beginning, you must know the current situation of your restaurant or cafe and conduct an analytical study to know what are its strengths and weaknesses. You should also know what are the reasons that make your sales low or make customers not want to visit your restaurant or cafe, by comparing your restaurant or cafe with competitors to find out the items and services desired by customers. Or you can also conduct an online survey about the advantages and disadvantages that customers find with you, and after To list all the reasons, you can set goals and strategies in addition to identifying the opportunities available to you to increase your sales. Social media marketing for the restaurant or cafe: Considering that people spend most of their time on social networking sites and it has become an integral part of our lives, the owner of any project must take advantage of this matter For his benefit, especially the owners of restaurants and cafes. Among the best social media platforms for marketing at the present time: Snapchat and Instagram. Because it will help them reach customers from different regions and publish advertising campaigns faster, as they can benefit from these sites in several ways, including: creating an account for the restaurant or cafe on these sites. Publish all new items when available through these sites. Publish a list of prices of existing items and update it when making any change. Carrying out competitions and promotional offers, which contributes to increasing the number of interactors and thus the number of customers. Providing an ordering service through these sites. Also, Google Maps can be used as it is a marketing tool that is not insignificant. Many customers prefer to see the evaluation to find out the appropriate restaurant or cafe. As a restaurant or cafe owner, you should add high-quality images to Google Maps to help increase your sales. Pay attention to the quality of the taste to increase sales In restaurants and cafes: This method is the main basis for increasing sales in restaurants and cafes, as the quality and good taste of food and coffee, in addition to the variety of items, is one of the most important things that will attract customers and make them visit your restaurant or cafe continuously, and one of the most important ideas that will help you improve the quality of food and coffee For example: hiring a skilled and experienced chef or barista in this field. Publish an online poll about the items that visitors to the restaurant or café prefer to have the most, or use some smart systems that recognize the most requested products, such as Flavors. Choosing high-quality foodstuffs, which is reflected in the taste of food or coffee. Pay attention to the way dishes or cups are presented and their shape. Work to provide a meal or drink for the restaurant or café that distinguishes it from its competitors. Worker team training: Choosing an efficient staff will reflect positively on sales in restaurants and cafes, because they deal directly with customers, so they must be tactful and gentle, in addition to the ability to bear pressure. Work and face any sudden situation. Also, choosing individuals who have previous experience in this field helps greatly in improving the image of the restaurant or café and the desire of customers to visit it continuously. Providing delivery service: With the increasing number of restaurants and cafés and their availability in neighborhoods, a large number of people prefer to order through delivery applications as a ready-made one. Hungerstation, Marsool, Toyo and others.

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